Meet the Disruptors

We shift mindset. Innovate products. Transform organizations. We help enterprises respond to a disruptive and uncertain future.

The Disruptor’s Handbook is a strategy and innovation firm that helps companies, organisations and government agencies shift mindset, innovate products and transform the way that they work. They are Australia’s leading innovation firm specialising in innovation change management, corporate venturing, accelerator and innovation programs. We work with large enterprises needing to respond to disruptive change and smaller companies wanting to scale globally. Our clients span the airline, financial services, healthcare and pharmaceutical, social enterprise, not for profit and government sectors.

Gavin Heaton, Founder, Disruptor's Handbook

Gavin Heaton

Disruptor. Gavin is the Founder of the Disruptor’s Handbook, one of Australia’s leading independent strategy and innovation companies. Gavin advises firms on strategy, marketing, product development and innovation. He is also a member of the Orbits program, the influencer network of  award winning analyst and advisory firm, Constellation Research. Gavin is the Chair of youth not-for-profit organisation, Vibewire, is a published author, startup mentor and public speaker.

Joanne Jacobs, Co-founder, Disruptor's Handbook

Joanne Jacobs

Disruptor. Joanne is an award-winning digital strategist and company director.  She advises firms on executive management skills, digital change management and social data analysis.  She is on the Board of Code Club Australia, and she is a Director of word of mouth marketing firm, 1000heads, where she formerly served as Chief Operating Officer.

Ian Lyons

Innovation Director. Ian has over 30 years digital experience. He started off being the youngest person in the room – now he’s frequently the oldest. Formerly Digital Director for Startup Week Sydney, Ian has worked with Sydney Festival and Amnesia Razorfish.

Anne-Marie Elias

Business Development. Disruptor. Anne-Marie energises and leads teams to deliver excellence in change management, program and project delivery. She is highly successful in generating public-private collaborations, networks and outcomes.

Katie Chatfield

Danielle Baihn

Disruptor. Danielle works with others to develop and communicate their ideas effectively, while also helping to foster an innovation mindset. She recently graduated from the University of Technology Sydney, where she completed a Bachelor’s degree in Communication.

Jenni Beattie, Disruptor

Vishaya Pracy

DisruptorVishaya primarily focuses on the planning and coordination of workshops and hackathons. She is currently studying a double Bachelor of Communications, majoring in Digital and Social Media and a Bachelor of Creative Intelligence and Innovation.

Krish Iyer

Singapore Director. Disruptor. Krish Iyer has worked for over three decades across several organizations globally as a catalyst for transformational growth. He’s a leader and change agent for growth, innovation and strategic execution, working across cultural and functional boundaries. He leads our Singapore operations.

Katie Chatfield

Katie Chatfield

Disruptor. Katie is one of the country’s leading creative strategists. She knows no problem is too big to be defeated and has worked with global brands to transform their business.

Jenni Beattie, Disruptor

Jenni Beattie

Disruptor. Jenni specialises in social media strategy, online community engagement and participation, product development.

Jenni Beattie, Disruptor

Mary Nguyen

Disruptor. Mary is a content strategist with many years experience working with commercial brands.  She is a growth and new business pitch specialist and has worked in both APAC and the EMEA region.  

Problems Worth Solving

We don’t fall in love with ideas. We look for problems worth solving. We spend time understanding and defining problems so that the solution becomes clearer to us all.


We facilitate the best hackathons in Australia. We tackle corporate, social impact, policy and industry challenges.

TxRx Accelerator

An accelerator program custom designed to connect corporates, industry and government with disruptors who are shaping the future.

Innovation Change Management

Don’t just innovate. Change and support your board, leadership and teams to create the future.

Recent Blog Posts

Learn from the top thought leaders in the industry.

Startup Muster’s 2018 Annual Report

Startup Muster’s 2018 Annual Report dives below the hype of the startup ecosystem to unveil the information about startup founders, business profiles, funding and their future plans. We look particularly at the role, status and focus of female founders.

Does innovation really pay off?

It is nearly impossible to find a causal relationship between innovation activity and financial or marker performance. The key is not to come up with more ideas - rather to launch products and services that people are willing to pay money for because they think their...

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