Disruptive Thinking and Thought Leadership

Go deeper about what's important for the future of your business
Disruptor's Handbook - Thought Leadership for a Disruptive Era

 

Here you will find our eBook series that explore thought leadership topics.

If you would prefer more practical insight, consult our Disruptor’s Handbooks – practical guides for marketing-led innovation.

Innovate Like a Startup by Joanne Jacobs

News and Insights

Does innovation really pay off?

It is nearly impossible to find a causal relationship between innovation activity and financial or marker performance. The key is not to come up with more ideas - rather to launch products and services that people are willing to pay money for because they think their...

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