Key Themes and Messaging

How to Build Your Business Messaging Like a Pro
Disruptor's Handbooks - Practical Guides to Disruptive Innovation

This handbook helps you create the key themes and messages for your business. It ensures that you establish a “through line” for your messaging that can act as a baseline for your storytelling, positioning and advocacy / campaigns. This handbook works in conjunction with:

  • Disruptor’s Canvas: Ensure the messaging you create here is consistent with your business planning
  • Universal Pitch Deck: Turn a “generic pitch deck” into a focused tool for brand storytelling. Available only to Disruptor’s Handbook subscribers

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