Digital DisruptionHow to thrive through change
Part of the regular Firebrand #digitalks series, this presentation sets out key lessons for marketers and innovators wanting to use lean startup principles in their own work.
We covered the three things you’ll need to pay attention to in order to build your business:
- Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability
- Metrics: The key metrics that give you insight, focus, and control
- Momentum: How focused action yields data and drives outcomes