by Gavin Heaton | Nov 25, 2018
Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing – but we covered the...
by Joanne Jacobs | Sep 11, 2017
Innovation ultimately requires a dash of creativity. And we know it can be hard to get the creative juices flowing. We know that sometimes in a roomful of the same people you see every day, that brainstorming ideas can be difficult – you feel like you know...
by Gavin Heaton | May 7, 2016
Creating innovation workshops, toolkits and processes can be hard work. It’s not just a matter of sitting down and writing out a few exercises in the hope that some kind of magic will take place. It requires planning, creativity – and empathy. It requires you thinking...
by Gavin Heaton | Dec 14, 2015
During my recent visit to Copenhagen, I heard neuroscientist, author and speaker, Katarina Gospic, talk about the way that our brain processes data and makes decisions. She explained about the ancient brain – the limbic network that has been slowly developing over...
by Gavin Heaton | Dec 8, 2015
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
by Gavin Heaton | Nov 17, 2015
I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
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