Growth Hackers are Marketers with Coding Skills

Growth Hackers are Marketers with Coding Skills

It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
Innovation Goes Corporate with the Qantas Hackathon

Innovation Goes Corporate with the Qantas Hackathon

For corporations wanting to dip their toe in the water of startup-style innovation, hackathons can be a great, low risk place to start. Hackathons, despite containing the work “hack”, are anything but an anarchic or dangerous form of innovation and are proving to be a...
Coding as an Armchair Sport

Coding as an Armchair Sport

Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...

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