The Power of Building Customer Communities

The Power of Building Customer Communities

“Build it and they will come”, is the underlying message of almost every startup founder’s pitch. But with the stark reality of 90%+ startups failing in the first three years, it’s clear that even if you build the most beautiful, functional, user-centred “it”, they...
Five Digital Transformations that Deliver Results

Five Digital Transformations that Deliver Results

We all know the old story – that real business value and ROI isn’t achieved until your technology projects are not only implemented but “adopted” by your business users. And yet, communications, process and change management are often overlooked until digital...
10 Ideas for an Innovation Culture

10 Ideas for an Innovation Culture

I can still remember the panic setting into my mind. I had been running new venture startups for PwC and had spent weeks thinking through and validating our product roadmap. Potential customers were lined up. We were chugging through the backlog and it felt like we...
Brand Physics – Moving Beyond your Mission and Vision

Brand Physics – Moving Beyond your Mission and Vision

Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing – but we covered the...

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