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Latest News, Insight and Analysis from the Disruptor’s Handbook Team

Media Worth Your Attention

In this episode of the Disrupt Podcast, Gavin is joined by Jack Smyth, head of innovation at GroupM.

As consumers we are barraged by thousands of messages every day. Finding, crafting and distributing the right message at the right time to the right person has never been more challenging. Learn how GroupM has brought new thinking and approaches to the media landscape.

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Value propositions, hacking evolution and the Steve Jobs of Chickens

This is John’s second time on the Disrupt Podcast, and today he shares his insights into value propositions. One of the things he mentioned was the need for us to hack our evolution – especially when it comes to business, and particularly when we are working to define our business’ value propositions. This means working to understand our own cognitive biases and then hacking our ideas using customer research, insight and analysis.

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