Autobots, Decepticons, technology and marketing in the new world order
Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT teams need marketing skills. Just as the Transformers from the movies can change their shape, form and function, so too must our teams. We explore the options, needs and structures that prepare your organisation for marketing’s new world order.
This is a re-recording of my presentation at the Marketo Marketing Nation Roadshow in August 2015.
Download the slides from Slideshare