Digital Disruption

How to thrive through change
Gavin Heaton, presenting on digital disruption
Digital disruption is a topic on everyone’s lips. From the reception desk to the boardroom, everyone has an opinion on it. But opinions count for little in the life of the modern marketer. These days there is data for every touch point and a strategy for every channel.

Part of the regular Firebrand #digitalks series, this presentation sets out key lessons for marketers and innovators wanting to use lean startup principles in their own work.

We covered the three things you’ll need to pay attention to in order to build your business:

  • Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability
  • Metrics: The key metrics that give you insight, focus, and control
  • Momentum: How focused action yields data and drives outcomes

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