Must-Watch Viewing for Innovators and Disruptors

Must-Watch Viewing for Innovators and Disruptors

Some business leaders fear the word “disruption” – but other business leaders meet the word and its impact head-on. GE’s Chief Digital Officer, Ganesh Bell, is one of the latter. Over the last couple of years, Ganesh has led the digital transformation of what he calls...
Growth Hackers are Marketers with Coding Skills

Growth Hackers are Marketers with Coding Skills

It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
Presentation: Marketing in the New World Order

Presentation: Marketing in the New World Order

Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
Innovation in an Age of Disruption

Innovation in an Age of Disruption

A cursory glance at Google will provide you with dozens of articles and blog posts calling for greater innovation in a post resources boom, decrying the lack of innovation in government, proclaiming world cities as global innovation powerhouses, and damning businesses...
The Five Cs of Digital Disruption

The Five Cs of Digital Disruption

Disruption is affecting our marketing organisations from the CMO to the intern. Not only is technology transforming the way we work, it’s challenging our processes, use of data, our teams, structures and the skills we need. But disruption isn’t just a...
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