UNSW Showcases its Innovation Brand

UNSW Showcases its Innovation Brand

Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
Three Lessons for the Future – Revisiting the Brand Gap

Three Lessons for the Future – Revisiting the Brand Gap

Back in 2007, when I first came across this presentation by Marty Neumeier I loved the way it explained the way that business strategy and brand could come together. It spoke to my interest in strategy and marketing and seemed to make sense at a time when social media...
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