Embracing the Future at Scale

Embracing the Future at Scale

A couple of years ago, I was invited to attend the GE Leadership Summit to talk about the work I had been doing with SAP’s Premier Customer Network. The leadership summit, held in upstate New York, brings together GE’s group of emerging leaders to learn, plan and...
Growth Hackers are Marketers with Coding Skills

Growth Hackers are Marketers with Coding Skills

It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
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