The Marketing System for Disruptive Innovation

The Marketing System for Disruptive Innovation

I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
Startup Mentoring at Telstra’s Muru-D

Startup Mentoring at Telstra’s Muru-D

At the recent mentor evening at Telstra’s Muru-D accelerator, we were shocked to realise that we have been working with the Muru-D startups for over two years. Time has flown. Businesses have launched and friendships have been formed. It is a timely reminder that a...
The Importance of Building Trust Networks for Innovators

The Importance of Building Trust Networks for Innovators

We have always relied on trust networks for recommendations. As a child, I can still recall my Nan talking about new products to her neighbours over a cup of tea. She would talk about the results – the way that a new washing powder makes “whites whiter”. Or how an air...
Your Startup is an Ugly Baby

Your Startup is an Ugly Baby

Once you know what to look for, you see them everywhere. Groups huddled together cooing and fawning around the helpless little thing in the centre of the crowd. There are grown women and men speaking in strange tongues, encouraging, calling for attention. Taking...
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