Build a Brand AND a Product

Build a Brand AND a Product

No matter whether I am speaking with a startup entrepreneur or a business person with an eye on innovation, the conversation quickly turns to the “big idea”. When I worked in advertising, the  big idea was everywhere – it was the bright, shiny object that would get my...
Coding as an Armchair Sport

Coding as an Armchair Sport

Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...
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