Three Lessons for the Future – Revisiting the Brand Gap

Three Lessons for the Future – Revisiting the Brand Gap

Back in 2007, when I first came across this presentation by Marty Neumeier I loved the way it explained the way that business strategy and brand could come together. It spoke to my interest in strategy and marketing and seemed to make sense at a time when social media...
Six Principles to Build a Great Content Brand

Six Principles to Build a Great Content Brand

All brands should start to act like publishers. — Every consultant No doubt you’ll have heard that brands need to start to act like publishers. And I am as guilty as the next person/consultant of using this concept – but I do so advisedly. You see, many moons...

Content Strategy: Planning Ahead

At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most...